Lilaq Honours Women’s Month by Launching A Revolutionary App for Busy, Working Mothers – CN&CO
Not dissimilar to many South African families today, Galina Kroucheva, founder of Lilaq Technologies and a CN&CO friend and client, once had to manage child responsibilities without any support from family and friends, all while juggling the intense demands and long hours necessitated by the IT realm.
Her son was an easy going and content child but as luck would have it, he would come down with a ‘tight chest’ at the most inopportune of times. Having to find a doctor, never mind a paediatrician on the same day as well as fitting an appointment in with her heavy work schedule, was fast becoming an impossible task.
Galina finally found some reprieve when a paediatrician and close friend moved to South Africa as she was finally able to schedule an appointment for her son on the very same day. Although she still had to travel 60 kilometres, the additional time and expense was well worth the assurance gained that her son was receiving timely and quality treatment.
Galina recalls the tremendous relief she felt having found a solution for what was becoming an ongoing and stressful problem for her family: Deciding between her and her husband who would attend work and who would take their child to the doctor. Galina felt immensely empowered as a working mother as she had not only found a viable way to avoid subjecting her son to the never-ending cycle of antibiotics but had simultaneously remained a steadfast asset to her company as an IT professional.
Connecting healthcare to your home
This liberating experience inspired Galina to pay it forward to every other working mother and professional in South Africa by creating and providing a service that negates the stresses concerning healthcare for their loved ones. And henceforth, the Lilaq Health App was conceived. Lilaq Health is a platform that connects the busy parent and professional to registered healthcare specialists via a mobile app.
Lilaq delivers working and busy mothers rapid and affordable access to quality healthcare professionals for their loved ones by seamlessly booking an appointment at the convenience of their own schedule and at their preferred location. This eliminates travel time and the need to wait in crowded clinics in times of COVID where this remains a highly unfavourable alternative.
Lilaq understands the delicate balancing act of work, family and life and that any time lost with loved ones is irreplaceable, causing immense levels of stress and guilt within the modern-day mother. By connecting working moms to registered healthcare specialists, Lilaq Health empowers them to plan care for their families according to their personal schedules – without having to jeopardise their precious time and attention with those dearest to them.
While specialising in technology, Lilaq have partnered with a progressive pharmacy-based clinic management team. The platform is set to initially offer child and adult vaccinations, injections and general check ups administered by an experienced nurse in the comfort of one’s home for a set fee. Thereafter, the goal is to connect the parent and visiting nurse with the child’s doctor on a schedule that best accommodates the parent. This is, quite simply, telemedicine amplified!
Working mothers in South Africa
A significant percentage of single mothers in South Africa have nobody with which to share the heavy responsibility of raising a child. Additionally, in comparison to the likes of Europe, our country’s social support for children and working parents is largely inadequate. Mothers are expected back at work only after four months of maternity leave, all while having to deal with the emotional trauma associated with separating from their baby, while simultaneously striving to be productive at work. Galina believes that providing a suite of carefully thought out services tailored to alleviate the stresses of the working mother is a fitting way to celebrate these unsung heroes of society.
This also presents an opportunity for forward thinking South African corporates to step in as they usually do when governmental social policies don’t suffice. Lilaq invites such organisations to extend their generosity and assist working mothers with specifically targeted services.
Lilaq was developed by a working mother, for working mothers and this aspect of the revolutionary app is just the tip of the iceberg for greater things to come!
As CN&CO, we are delighted to be working with Galina and the Lilaq Technologies team in helping to bring the brand to life and the convenience and well-being to working mothers, parents and professionals lives.
This content was originally published here.